In the Bitcoin community, claiming you lost all your bitcoin in a boating accident is a popular meme. E.g., "I’d hand over my bitcoin, but I lost it all in a tragic boating accident."

Knowing troves of bitcoiners would be gathering on the sands of Miami for the Bitcoin 2021 conference, we decided to bring the beloved meme to life on a billboard boat.

Upon visiting a fake boating lessons site, users were greeted by the woefully inept Captain Ahab, purveyor of boating lessons for anyone looking to "lose" their bitcoin.